“How sustainability marketing backfires: unpacking psychological demotivators in green CSR communication“
BA Doctoral Seminar
113/12/06 13:10-15:00 113/12/06 13:10-15:00
BA Doctoral Seminar
English Lecture
“How sustainability marketing backfires: unpacking psychological demotivators in green CSR communication“
講者 楊凱貽Kai-Yi (Vicky) Young
【PhD Student in Marketing, King's Business School, King's College London】
