Lecture Introduction:
How do we relate to digital beings that aren’t quite human—but feel like they are? Drawing on communication and psychological theories, we’ll examine the psychological and social factors through which avatars are perceived and evaluated. We’ll also discuss how well-designed avatars can build trust and even persuade users—sometimes more effectively than real people. Special emphasis is placed on the impact of language use, behavioral norms, and emotional expression on message persuasiveness and credibility. Join us for a deep dive into the surprising ways we treat virtual people like real ones.
Speaker: Makana Chock
Professor of communication and the director of the Extended Reality Lab at the S. I. Newhouse School of Public Communications at Syracuse University
Host: Trisha T.C. Lin (林翠絹)
Distinguished Professor, College of Communication and Internation College of Innovation(joint appointment)
Director of GCIT 全創碩學程主任
★The event provides refreshments for registered attendees. 活動提供小點心給報名聽眾。 |
